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Why Use a REALTOR

REALTOR® and real estate agent are often used interchangeably. But they are not the same thing.

REALTOR® = Member of the National Association of REALTORS® 

REALTOR® ≠ Real Estate Agent 

While both sell real estate, REALTOR® is not just an agent. REALTORS® are professional members of the National Association of REALTORS®, bound by the professional standards of the REALTOR® Code of Ethics.

7 Reasons to Work With a REALTOR®

  1. An expert guide. Selling a home usually requires dozens of forms, reports, disclosures, and other technical documents. A knowledgeable expert will help you prepare the best deal, and avoid delays or costly mistakes. Also, there’s a lot of jargon involved, so you want to work with a professional who can speak the language.
     
  2. Objective information and opinions. REALTORS® can provide local information on utilities, zoning, schools, and more. They also have objective information about each property. REALTORs® can use that data to help you determine if the property has what you need.
  3. Property marketing power. Property doesn’t sell due to advertising alone. A large share of real estate sales comes as the result of a practitioner’s contacts with previous clients, friends, and family. When a property is marketed by a REALTOR®, you do not have to allow strangers into your home. Your REALTOR® will generally prescreen and accompany qualified prospects through your property.
     
  4. Negotiation knowledge. There are many factors up for discussion in a deal. A REALTOR® will look at every angle from your perspective, including crafting a purchase agreement that allows you the flexibility you need to take that next step.
     
  5. Up-to-date experience. Most people only sell a few homes in a lifetime, usually with quite a few years in between each sale. Even if you’ve done it before, laws and regulations change. REALTORS® handle hundreds of transactions over the course of their career.
     
  6.  Your rock during emotional moments. A home is so much more than four walls and a roof. And for most people, property represents the biggest purchase they’ll ever make. Having a concerned, but objective, third party helps you stay focused on the issues most important to you.
     
  7. Ethical treatment. Every REALTOR® must adhere to a strict code of ethics, which is based on professionalism and protection of the public. As a REALTOR® 's client, you can expect honest and ethical treatment in all transaction-related matters.

 

 

Find a real estate professional you can trust!

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